Website Redesign When Rebranding a Company

Whether you are an existing company or just starting out, rebranding can be a great way to boost your reputation and attract more customers. However, there are several factors to keep in mind before making the decision to redesign your website.

Understanding consumers

Considering that consumers are price-conscious and less forgiving than ever, understanding their needs and wants is key to successful rebranding. This includes not only communicating with customers and employees, but also testing theories to see what sticks. Consumers are also more price-sensitive, so rebranding is a good way to protect your company's value in a down market.

The best way to do this is by incorporating the right technology into your current marketing mix. For example, it may be worth incorporating a social media feed into your marketing mix to see what your current customers and prospects are saying about your company. This is particularly important in a time-starved world where consumers are more likely to share information about themselves with their friends. This is a good way to glean information about customers' desires and expectations, and to find out what your competitors are up to. This is not only a slick way to get customer feedback, it's also a way to find out what consumers are looking for and which products are not living up to their potential. This can also be useful for improving your current product offerings, as you can tailor your marketing to a specific audience, rather than letting the masses decide which products to purchase.

Monitoring the results

During a rebranding effort, it's important to monitor the results. There are many ways to track your progress and gain a better understanding of your current brand. Choosing the right metrics will help you measure the impact of your rebranding.

During a rebranding effort, you will need to monitor brand mentions in the media. An effective media monitoring tool will provide you with insights into Share of Voice and how your brand is represented. These tools can also help you identify mentions that need to be addressed.

Other metrics include conversion rates, sales revenue and leads. Using technology-based tools will help you track these metrics in real time. It's also important to have clear communications about the changes. Online meetings are a good way to inform employees about ongoing changes. You can also use focus groups to gain a deeper understanding of your customers.

During a rebranding process, you may experience temporary dips in metrics. A decline in metrics may be a result of an economic recession, a lack of employee training, or simply the need to focus on the rebranding process. It's important to take the time to rebrand as slowly as possible, allowing your audiences to get used to the new brand.

A rebranding process will also require the help of the right tools and resources. You'll want to know the basics of metrics and have a solid understanding of how to interpret and share the data. You may also want to partner with your finance team to identify the most important measurements.

You can also measure the impact of your rebranding through digital metrics. By using tools that provide real-time insights, you can track the impact of your rebranding in an efficient and timely manner.

Putting things right with a website redesign

Putting things right with a website redesign when rebranding a company involves several steps. Some of the steps may be sequential, while others are parallel. However, each step should be a part of a broader strategy.

The rebranding strategy should outline the mission of the company, and it should also consider how the company should communicate with its target audience. An important aspect of rebranding is the tone of voice. Website copy, FAQ sections, and online customer support should all be in line with the brand's voice.

Once you have a rebranding strategy, the next step is to find a website redesign agency. The agency will need to have an overarching website redesign strategy, but they can also make use of website redesign tools to streamline their operations.

Before you start the redesign process, you need to assess the performance of your website. You can do this by looking at your site's analytics. This will help you identify weaknesses in your website and suggest improvements. You can also review sites of your competitors. This will help you establish visual standards, and set structural requirements.

Websites are a crucial part of a business's success. When they become clunky or dysfunctional, it can have a negative impact on your conversion rates and visitor experience. It can also hamper your other business goals.

A website redesign is a complex process that requires input from multiple stakeholders. You should make sure that you get input from the owner, the marketing team, and anyone else who is responsible for uploading content to the site.

A redesign is usually warranted when customers demand new features. If your website is not performing as well as you would like, it may be time to rethink your approach. Having an expert website designer saves you time and money, and helps ensure that your site is future-proof.